Konzept für eine Erlebnisstrategie
Das neue Besucherzentrum für die Kufsteiner Festung soll zusätzliche Besucher anlocken. Entsprechend wurde die Architektur und das damit verbundene Erlebniskonzept auf Fernwirkung entwickelt. Beim Betreten erfährt der Besucher die Kernwerte des Erlebnisses Festung Kufstein und wird so zu einem Kauf der Eintrittskarte animiert.
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